You stand at the edge of your own life. On the surface, everything looks steady—comfortable, productive, respected. But somewhere inside, something stirs. A memory. A vision. A quieter, bolder version of you. One who used to imagine more.
Not more stuff. More meaning. More alignment. More joy. More strength.
But now . . . You wonder if that version was naïve. Or if you’ve just been too busy, too buried, to become them.
You try not to think about it too much. Maybe this is all there is, you tell yourself.
And so, like most people, you power through. You stay productive. You focus on what’s urgent.
And slowly, quietly . . . you drift from what’s most meaningful.
You’re Not Alone in This
The ache you feel isn’t rare—it’s part of being human. At some point, all of us drift. All of us wrestle with resistance. And all of us need accountability to become who we were created to be. Because none of us grow to our fullest potential alone.
The tragic thing isn’t that most people fail.
It’s that they never really try—because they drift, slowly, into a version of life they never meant to choose.
It doesn’t happen all at once. It happens one quiet compromise at a time, every time we silence the voice that wants more and obey the fear that whispers, “Don’t rock the boat.”
We start living from the outside in, instead of from the inside out.
We avoid the kind of Work that brings our deepest desires to life—because that Work demands everything from us.
That real Work? That Work that changes everything? It’s the stuff we avoid—because it costs us something.
It requires truth. It demands intention. It calls us to order our lives by principle instead of pressure.
That’s where most people stop. Because that’s where Resistance begins.
So we hide. Behind busyness. Behind success. Behind good-enough. We scroll. We hustle. We numb. We rationalize.
And then we wonder why life feels so… flat.
As Steven Pressfield wrote in Do The Work,
“Resistance will tell you anything to keep you from doing your work. It will perjure, fabricate; it will seduce you. Resistance is always lying and always full of ****.”
Resistance is like Tolkien’s Ring—beautiful, powerful, and deceptively quiet. It doesn’t shout. It whispers. It promises protection, control, even greatness—but only if you hide. Only if you delay. Only if you don’t risk.
Like the Ring, Resistance doesn’t just sit on your finger—it wraps itself around your identity, feeding on your fear and desire until you forget who you were without it. It tells you it’s keeping you safe, but it’s really keeping you small. And the closer you get to doing something meaningful—something aligned with your purpose—the louder its pull becomes.
You don’t even have to fail to lose the battle. You just have to delay.
The Turning Point That’s Possible
Here’s what most people don’t understand: coaching isn’t about fixing you. It’s about helping you return to who you were before you started hiding.
Coaching is for people who are ready to fight the Resistance.
It doesn’t hand you answers. It helps you ask the kind of questions that make you re-evaluate how you’re showing up—in your work, your habits, your relationships, your leadership.
Because coaching isn’t just about how you perform. It’s about alignment with what matters most to you.
When your outer life doesn’t match your inner values, it drains your energy, erodes your confidence, and dulls your impact. And that gap doesn’t close on its own.
Coaching holds up a mirror—like athletes reviewing game film—so you can finally see what needs to change.
And a great coach won’t let you settle. They will support you and be your strongest advocate—and they’ll call you on your own bull****.
Why We Resist What We Most Want
We avoid coaching for the same reason we avoid mirrors. Or 360 reviews. Or honest feedback of any kind. Because we sense it might show us something we’ve been pretending not to see.
Because the truth is confronting.
It’s easier to stay distracted. To point to our schedule, our stress, our title.
To say, “I can do this by myself.” To say, “I already know what I need to do.”
But knowing isn’t changing. And insight without action becomes self-sabotage.
Here’s the real reason people don’t engage with coaching: They’d have to expose the corners of their life where they’ve been believing their own stories and avoiding the disciplines that would change them.
It means they’d have to stop blaming their circumstances and start taking responsibility. It means they’d have to Do The Work.
And that scares all of us more than failure.
The Hidden Desires You Can’t Quite Let Go Of
Deep down, you still want more. More clarity. More impact. More strength. More peace. Not because you’re greedy. Because you were built for purpose.
Those desires you keep pushing aside—that longing for growth, mastery, and meaning—aren’t the enemy. They’re the compass.
You weren’t designed to drift. You were meant to lead yourself with intention—so you could pour into others from a place of strength, not survival.
You don’t need a new personality. You need a new pattern. One rooted in purpose. Built on priorities. Fueled by discipline. And guided by your convictions.
The Most Important Invitation
What if the buried desire you’ve been ignoring—the one that longs for purpose, mastery, contribution, impact—isn’t naïve or idealistic at all?
What if it’s holy?
What if that desire isn’t trying to distract you—but trying to wake you up?
There’s something ancient in you that still knows: You were made to build what lasts. To love with courage. To lead with integrity. To stretch into the fullness of your strength—not for applause, but for purpose.
You were made to live with soul. Not just strategy. To pursue depth. Not just speed or profit.
And that kind of life? It isn’t handed to you. You craft it—day by day, choice by choice, in partnership with your true purpose.
But none of that comes from wishing. It comes from choosing. It comes from practice. It comes from partnership—with someone who sees past your posturing and calls up your greatness.
That’s what coaching is. Not advice. Not a pep talk. A partnership built around truth, strategy, and action.
The Path Forward
If you want to move forward, here’s what it takes:
1. Get honest. Admit where you’ve stalled. Name the thing you want that scares you.
2. Get clear. You don’t need 100 goals. You need one aligned target and a plan to pursue it.
3. Get help. The greatest athletes, performers, and leaders don’t go it alone. Neither should you.
The Result
Imagine what would change if you stopped avoiding the real Work. If you stopped listening to Resistance. If you invested in your own growth the way you invest in others’.
You’d reclaim your energy. You’d sharpen your focus. You’d lead with conviction.
You’d live like it matters—because it does.
The Invitation
If you’ve read this far, you’re not average. You feel the call. You hear the whisper.
You already know this isn’t about achievement. It’s about integrity.
You don’t want to just get through the week. You want to show up—with clarity, with purpose, with impact.
Don’t ignore your call.
If you’re done settling? Then let’s do the work.
DM me and say “Do The Work.” We’ll schedule a comfortable conversation where you can explore what coaching might look like—and whether it’s the right next step for you.
P.S. Here’s a link to a follow-up piece where I share my own Work and the struggle to fight against Resistance: (1) Post | Feed | LinkedIn
